Learn how to use the bulk editor Video format You can also enter 'MAX_VIDEO' in the ad format column for awareness and video views campaigns. Learn how to set up a campaign in Ads Manager Create a video ad in bulk editorĮnter 'AWARENESS,' 'VIDEO,' 'CONSIDERATION,' or 'WEB_CONVERSION' in the Campaign objective column to create a video ad. Then select 'Video' or 'Max video' to see all of your video Pins available for video ads. You can create a video ad the same way you promote any other Pin in Ads Manager. If you promote a video with consideration or conversions as your campaign objective, tapping on the video will load your destination site.

Video ads are available for brand awareness, video views, consideration, and conversions campaign objectives. Viewers can tap on the video to play it in a larger view, replay it, or play it with audio. Video ads play when they come into view in a person’s home feed.

Standard video is the same size as regular Pins, while max width spans two columns on mobile. Video ads are available in both standard width and max width formats. With a Pinterest business account, you can promote videos to help people discover your brand or drive actions on your website.

Pinterest ads examples